The Best of Startup Paradise 2021 (Hawaii Business Magazine)

By Hawaii Business Staff | February 21, 2021

Finalist: Lana Gronwald
Jules + Gem Hawaii

Jules + Gem Hawaii launched in 2017, with founder Lana Gronwald creating environmentally safe, hand-poured candles from wax made with virgin coconut oil and soy.

The candles evoke the aromas she loved as a child growing up in Hawai‘i: fresh, ripe mango; the sweet, juicy pineapple she enjoyed cold on the beach after splashing in the warm surf; fragrant guava and liliko‘ i picked off the vine while hiking to a hidden waterfall with friends. She soon added a floral line, including the signature scents of white gardenia, pakalana and puakenikeni.

“We are really working hard to make the fragrances as authentic as possible, not just for the fragrance, but for Hawai‘i,” Gronwald says.